EA Sports Madden NFL Onboards Major Sponsors For Championships Series!

Electronic Arts Madden NFL 21 Championship Series on boards record-breaking sponsors for competitive esports circuit 20-21.

Competitive Madden NFL esports circuit onboarded Gillette, Oakley Eyewear and Campbell’s Chunky Soup. These sponsors will be added to in their list of corporate sponsors, which are Pizza Hut and Snickers.

Commenting on this sponsorship deal, Vida Mylson Senior Director of Commercial Brand Partnerships at EA Sports: “Coming off the biggest product year in the history of the franchise and the star-studded, entertainment-driven evolution of MCS programming, Madden NFL 21 has stepped onto an elevated platform of opportunity for brand partnerships in the world of competitive gaming. Alongside this world-class roster of sponsors, all connected by our affiliation to the NFL, we’ll deliver new and authentic brand experiences that fuel football culture and resonate with the next generation of fans.”

With such sponsors on board, Madden NFL 21 Championship Series will boast a cumulative prize pool of $1.4M which is the largest prize pool in circuit’s history, matches will live-have streamed on YouTube and Twitch.