Giants Gaming and Burger King® renew their partnership agreement
As a part of the agreement, Burger King logo will be displayed on front of Giants Jerseys across all national and international rosters.
Spanish esports organisation Giants Gaming has renewed its partnership with the Spanish branch of Burger King®, the second-largest hamburger restaurant chain in the world. The Burger King® logo will be present on the front of Giants jerseys at his national and international esports competitions and on the club's social networks. The global brand strengthens its commitment to esports.
On the occasion of this agreement, Giants and Burger King® will have an exclusive and special booth at DreamHack Valencia 2023, one of the world's most popular gaming events that will take place in July in Valencia. In this stand, designed for the total enjoyment of their fans, there will be gaming PCs, consoles, a car simulator, a ball pit and a store. Fan meetings will also be held with streamers and professional players from the Málaga-based organization. At DreamHack, Giants professional League of Legends team will compete in two Superliga LVP match days, in an in-person format with a live audience.
Burger King® has become one of the main partners of Giants since joining the organization in 2022. The food chain has been present at major events of the Spanish esports club, such as their debut in the Valorant Champions Tour, including an exclusive jersey; the presentation of the League of Legends roster; special physical events at Home of Giants; and activations with content creators, among other major launches. They have also jointly designed products such as gaming chairs and peripherals devices.
Pablo Canosa, Chief Commercial Officer (CCO) of Giants, highlights: "For Giants, expanding the agreement with Burger King® reinforces our long-term partnership model that we are building. If we want to remain at the forefront of esports in Europe, we must collaborate with leading brands and, together, create content that best connects with gaming and esports fans."
Claudia Acosta, Marketing Director of Burger King® Spain, states: "Our strong commitment to the gaming sector, in which we started our journey a few years ago, was consolidated with our partnership with Giants last year—a commitment we want to maintain and deepen to continue supporting the sport. We are convinced that the future of sports includes digitization, and hand in hand with this great company, we will continue to create unique and special experiences for our customers."
Both companies will continue their work this year in creating formats and generating new content.